Based in New York, KPR was founded by Donald Kitchen in 1992 and subsequently bought by Managing Directors David Norman and Anne Steinberg, who continue the conversation today on behalf of our clients.
We specialize in helping companies leverage media, both traditional and digital, to raise brand awareness and boost your bottom line. Using the media's preconceptions and habits to our advantage, we give them your insight and analysis on what's happening now. Carefully embedded in these communications are the branding/marketing messages that further your interests.
Adding to the media conversation in this way enhances positive market awareness of your company. Wider awareness grows your reputation. Reputation supports marketing. And improved marketing increases sales.
In addition to media relations, KPR supports your Corporate Communications, working with you to create a consistent strategy for talking to your employees, clients, business partners, and potential customers. The ”conversation“ takes place not only within the Traditional Media but also directly with these constituents through the Digital Media.
To get a good sense of how this practice works in the real world, take a look at our case studies. Each shows how KPR's approach played out in a different industry and with a different segment of the media, but with the same result of driving our clients' business results.