Case Studies
Each customized approach we take on behalf of a client springs from the understanding that no two organizations have the same objectives or challenges. We start from square one every time: customized, innovative, award-winning programs, often stretching beyond what clients expect from a PR firm...
--ThinkEco: The Power of Green
Thinking green and thinking big
--Young America: A Sampling of Success
How compelling media coverage can lead directly to new business opportunities
--MRINetwork: The First Friday Preview
How a monthly economics report can influence how a recruiter is seen and how they see themselves
--Digital Gadgets: Launching the Netbook
Widening the bandwidth of a technology story
--Tangerine Wellness: Lose Weight, Earn Money
How to grow exposure for a start-up
--Maritz Research: Take Me Out To the Ball Game
How one question can make all the difference
--National Foster Care Month: Change a Lifetime
Raising awareness for a good cause on a tight budget
--Trufresh: Night of the Living Lobster
Using a video clip to heat up a cold story
--Metavante Corporation: Making a Spash (With a Small Rock)
Finding ”the man on the street“ to vouch for you
--American Skandia: Walk Into the Fire
When negative publicity can actually work to your advantage
--NFO Interactive: Speed Kills
Stepping out of the shadows without stepping on toes
--MRINetwork: How to Launch Without Getting Lost
A new angle on an old story turns the media's head
--Diversified Investment Advisors: Not OK with 401(k)'s
Riding the wave of current events all the way to shore
--Spherion: ”May The Workforce Be With You“
Using a media deadline as a lifeline
